A viral video is the term used to describe a video which gains immense popularity through the process of sharing over the internet. The most powerful forces that lead to videos becoming viral include email, video sharing websites (such as YouTube and MetaCafe), and blogs (e.g. FAILblog.org). The features that make a successful viral video are illustrated below:
Picture attained from: http://www.ifc.com/makemediamatter/going-viral.gif
Viral videos epitomize many features of WEB 2.0 and have very distinct social impacts. Examples of the impacts of viral videos include:
- Becoming an 'internet celebrity' (e.g. Chris Crocker, Ray William Johnson, etc)
- Advertisement and promotion (i.e. through hilarious TV ads that become viral)
- Cyberbullying (such as that which occurred to viral video celebrity "Boxxy")
It is because of the immense impacts viral videos can have and the fact that they are, in many ways, so characteristic of the nature of WEB 2.0, that our group decided to collect and review them. Blogging four times every week we will aim to identify the newest viral videos and:
- Review them
- Explain why they became 'viral'
- Provide a link to the video on YouTube
While many videos become viral, our group will attempt to find those which are particularly popular and intelligent (or in some cases, just plain hilarious). Being our first post, no video shall be reviewed. Regardless, here is a link to the highest watched (and thus, most viral) video on the internet-
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