Monday, September 13, 2010

Jeans West fits best


When you go out and you wish to buy a pair of jeans there are some considerations to make. Size, the right cut, the right colour maybe and the right length. Well 4 individuals took these considerations a bit more seriously and went for an added extra. Can you back flip into your pair of jeans?

This video was made in Pakistan with 4 people, a pair of jeans and a flip cam. Seems almost like they just got bored of dressing in the morning the right way and they wanted to add a bit more of a spin to the whole thing.
The whole video seems so entertaining to some viewers that there are re-enactments of this video posted on YouTube and other sites a number of times. I don’t really blame them to be honest. It’s so exciting that during the video, at the 1 minute mark even one of the actors in the video gets over excited and takes a fall once one of the stunts was made successful.



 The simplicity of these viral videos is what’s really interesting. I don’t get it. What makes this so interesting? Strategic tagging maybe? Thumbnail optimization on YouTube to maximise views?  It’s just 4 people slipping into jeans in different ways. When you wake up in the morning and you put your jeans on I bet you don’t really think about back flipping into them you just want to wear them and get out of the house. Brainstorm some stuns and some ideas, get a couple of your friends, buy a cheap camcorder, create your account on YouTube and bang you got yourself a video viewed by people all over the world over 6 million times. Sure there is some comedy added into it but i just don’t get what’s so fascinating about it that it even caused people to re-enact the video a numerous amounts of times. But that comedy and the unexpected concept of people doing crazy stunts and flipping into jeans maybe be the key reasons why this video went viral.

The video can be viewed here.

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